Sawtooth Software Report Card

Lighthouse Studio helps market researchers overcome challenges with complex survey programming, limited design flexibility, and the need for robust trade-off analysis. It provides tools for advanced conjoint, MaxDiff, quota control, and scenario modeling, allowing teams to launch rigorous studies and analyze results efficiently without custom workarounds.

Analysts, researchers, and programming teams involved in survey design, complex conjoint studies, and data analysis are the primary beneficiaries. Research directors and managers also use it to ensure project quality and translate market insights into strategic decisions.

It's built for market research teams and other organizations that need to measure how people make trade-offs between product or service attributes, or conduct general surveys. It suits companies of any size, particularly those in research, marketing, and product development roles.

Key features include advanced survey programming with skip logic and question branching, response quotas, mobile and offline data collection, and robust statistical analysis for conjoint and MaxDiff studies. It also offers core customization and dashboard capabilities.

Lighthouse Studio offers a Basic Suite for $4,000/year and an Advanced Suite for $10,900/year. Both are flat-rate plans, with the Basic Suite including free standard hosting. A free trial is also available. While it can save outsourcing costs, some users find it pricey for complex surveys.

Lighthouse Studio can integrate with tools like ActiveCampaign, Microsoft Azure, and Displayr, but these typically require custom-coded connections using scripts, APIs, or Azure Logic Apps rather than native, out-of-the-box integrations.

While simple survey setup can be learned quickly, advanced researchers and first-time users often need more time for scripting and complex conjoint work. Sawtooth Software provides in-person training, live online sessions, webinars, and documentation to support learning.

Support options include email/help desk, FAQ/forum, knowledge base, phone, and chat. Users generally find the support team responsive, knowledgeable, and helpful, though some report occasional inconsistencies or delays with highly complex issues.

Experienced researchers often find Lighthouse Studio intuitive due to its point-and-click workflow and analysis tools. However, beginners and non-technical teams may find the interface clunky or advanced study setups challenging without programming knowledge or additional training.